Pepsi at Mall of America
In 2019, I began working on one of Pepsi’s largest Minnesota accounts: Mall of America. My work spans large-scale designs such as outdoor billboards and storefront takeovers, as well as small-scale digital creative displayed throughout the mall. Each project challenges me to think strategically about what will capture shoppers’ attention and encourage them to engage with the brand.
Service
Client
Design
Pepsi Bottling Co
Year
2019
The Mall of America account pushed me to think big, transitioning from hand-held publications to large-scale, immersive designs.
In addition to large-scale print work, my time with Pepsi marked the start of my journey in digital marketing design. Focusing on the Central states, I represented the Pepsi brand across a wide audience, which pushed me to think strategically about digital design in new ways.
