Pro Xtra Social Video
Home Depot’s Pro Xtra team wanted a fresh, social-first video that would grab attention and showcase their program in a new, engaging way. Inspired by viral video trends and the 2021 Bryant-Lake Bowl video, the team decided to shoot via drone to create a dynamic, eye-catching visual.
The final video tells the story of a Pro while highlighting their interaction with Home Depot, elevating the brand experience in a fun and modern way.
Services
Client
Art Direction
Design
The Home Depot
Year
Credit
2023
Group Creative Director: David Whitman
Creative Director: Jess Heitland
Copywriter: Rachel Woldum
Motion Studio: Nick Gallop Photography
Videographer: Jaybyrd Film
Production: SureCan Productions
Consulting: Beck & Call
Awards
Adfed, The Show
Silver Award
Cinematography Single
The initial storyboards I developed served as the primary guide for the motion team and drove the progress of this video.
To bring the world of Pro Xtra to life, our team managed everything from scouting locations and sourcing talent to wardrobe and makeup. Every detail had to feel true to the real Pros, we even enlisted construction consultants on set.
The Home Depot was so pleased with the video’s performance that they requested several additional cuts and iterations following its creation.
The Pro Xtra Social video was a success from start to finish due to the thoughtful planning and execution of this production from our wonderful team.
